[vc_row][vc_column width=”1\/3″][dfd_heading subtitle=”” content_alignment=”text-left” delimiter_settings=”delimiter_style:solid|delimiter_width:80|delimiter_height:1″ undefined=”” title_font_options=”tag:h2″ subtitle_font_options=”tag:div”]139 branches get new look in 3 years \u2013 EONcap speeds up image makeover[\/dfd_heading][dfd_single_image hover_style=”dfd-image-shadow” image=”24529″][\/vc_column][vc_column width=”2\/3″][vc_column_text item_animation=”transition.fadeIn”]The EONcap started an image-makeover campaign with the \u201cQuantum Leap\u201d plan in year 2008 to reshape the image of its subsidiary, EON Bank, which is aimed at making the bank a \u201ccustomers\u2019 choice bank\u201d.<\/p>\n
EON Bank\u2019s Head of Networking Distribution and Management, Looi Kok Soon, says the renovation of the EON Bank is one of the bank\u2019s big projects.<\/p>\n
He says the company plans to renovate and upgrade all the 139 branches across the country in 3 years.<\/p>\n
\u201cThe whole project is estimated to cost a total of RM 180 million and will be finished in 2010. 30 branches have completed renovation including the company\u2019s main branches in major cities,\u201d says Looi during the interview with Nanyang Siang Pau.<\/p>\n
For other branches, Looi says the renovation will be kicked off as well and the company has also planned to move some branches to a better location.<\/p>\n
Asked why the project was undertaken and what would be the outcome upon its completion, Looi says that from the research undertaken with clients, the older EON Bank gives clients a desolate impression and lacks warmth. So they decided to change the look to give the clients a different feel.<\/p>\n
The management of EON Bank hopes that the status of the bank in the market will be enhanced after the completion of the renovation in 2010. At the same time, the bank will also concentrate mainly on banking retail sales and to double its loan clientele.<\/p>\n
Looi explains the previous image was too old-fashioned with people even thinking it was a bank that only provided car loan.<\/p>\n
He says this project not only changes the look and environment but added that extra training will be given to staff to enhance their capabilities.<\/p>\n
Mr Ed Mun from Virtual Space Sdn Bhd (the designing company of the EON Bank renovation) says the new design of the bank emphasises on making good use of space, quality finishing and providing appropriate tools.<\/p>\n
\u201cThe counters and the pillars in the bank are pre-cast; all the accessories can be disassembled and then regrouped, and can be easily carried away as well. This is the current most popular designing style.\u201d<\/p>\n
He explains the whole concept of the design is to make good of the space. There was much unused space previously and this time they allocated the space appropriately, making every space in the bank corresponding to the needs.<\/p>\n
After renovation, 70% of EON Bank space is for client usage including automatic trading area, customers\u2019 discussion section and the waiting area.<\/p>\n
Ed Mun also explained that warm color approach where orange becomes a main concept.<\/p>\n
Orange is not only a warm colour but full of energy, young and vigorous. Fruits also give people a fresh feeling.<\/p>\n
Looi pointed that the after the interior of the bank changed to orange, emphasising a lot of layout using pictures of fruits to bring freshness to the clients when they are inside the bank.<\/p>\n
At the same time, the bank emphasises communication with the clients. Now, the bank\u2019s manager office is shifted to ground floor for him to communicate with the clients directly.<\/p>\n
During the outlet\u2019s redecoration, they factored in an increase of facilities of automated banking for the clients.<\/p>\n
\u201cBefore that, our ATM and other facilities were lagging behind those of other banks. This has changed as we already have 24 hours of auto service.\u201d<\/p>\n
Looi says, by increasing more facilities, banks can save a large number of trading cost because every deal done by machines are 50% less cost compared dealings done at the counters.<\/p>\n
At the same time, he pointed out that by increasing these facilities, percentage of clients using the automated services is increasing.<\/p>\n
He added, after refurbishment of the outlets, the quality of air was also given attention; they will use different types of air fresheners periodically to give freshness to clients like orange flavour, apple flavour and etc.<\/p>\n
Looi was asked what is the response of clients towards the new image? Looi says response is good. \u201cThere are clients think that after redecoration, EON bank are comparable with international banks.\u201d[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
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